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Marketing automation that follows up for you.

A marketing automation agency for Australian service businesses: lead nurture, email and SMS campaigns, review requests and reporting, built on HubSpot, ActiveCampaign, Mailchimp or the CRM you already use.

Book a Free Consultation →See What We Can Automate in 14 Days
Who this is for

Is this you?

  • Businesses whose leads go cold after the first enquiry
  • Teams sending the same follow-up emails by hand
  • Marketers who can't see which campaigns bring in clients
Common workflows

What we automate

Each use case shows the workflow it runs, from trigger to result. Yours is scoped to your systems during discovery.

Lead nurture sequencesEvery new lead gets useful follow-up until they're ready to talk.
  1. New lead signs up or downloads a guide
  2. Added to the right sequence for their interest
  3. Helpful emails sent over the following weeks
  4. Engagement scored as they open and click
  5. Sales alerted when they're ready
Email marketing automationWelcome series, newsletters and segments that run on their own.
  1. Contact joins a list or segment
  2. Welcome series starts straight away
  3. Content chosen by their interests
  4. Unsubscribes honoured instantly
  5. Opens, clicks and enquiries reported
Lead scoring & routingSales calls the people most likely to buy, first.
  1. Contact opens, clicks or revisits your pricing
  2. Score updated in your CRM
  3. Threshold reached
  4. Assigned to a salesperson with the full history
  5. Follow-up task created
Review & referral requestsMore Google reviews, with unhappy clients caught early.
  1. Job or matter marked complete
  2. Short satisfaction check sent
  3. Happy clients asked for a Google review
  4. Unhappy replies routed to a manager
  5. Referrals tracked back to the client
Re-engagement campaignsQuiet contacts brought back, or cleaned from your list.
  1. Contact inactive for a set period
  2. Win-back email or SMS sent
  3. Any response updates the CRM
  4. No response: contact suppressed to protect deliverability
Event & webinar automationRegistrations, reminders and follow-up without the spreadsheet.
  1. Someone registers
  2. Confirmation and calendar invite sent
  3. Reminders before the event
  4. Attendance recorded
  5. Follow-up tailored to who attended
Marketing reporting & attributionSee which channels and campaigns produce clients.
  1. Lead source captured with every enquiry
  2. Campaign results combined from each platform
  3. Dashboard of leads, clients and revenue by channel
  4. Monthly summary sent to the team
Welcome seriesNew subscribers get a warm, useful start instead of silence.
  1. Subscriber joins your list
  2. First email sent straight away
  3. 3–5 more over the next one to two weeks
  4. Segmented by what they click
Abandoned cart & post-purchaseEcommerce flows that recover sales and bring buyers back.
  1. Cart abandoned, or an order placed
  2. Reminder about an hour later, or a thank-you
  3. Follow-up with how-to content
  4. Review request; flows stop when they buy
Platform setup & migrationMove to HubSpot, ActiveCampaign, Mailchimp or Klaviyo without losing history.
  1. Lists and consent records audited
  2. Fields and tags mapped
  3. Contacts migrated
  4. Automations rebuilt and tested
  5. Switched over on an agreed date
Deliverability setupEmails that reach the inbox, not the spam folder.
  1. Sending domain authenticated
  2. New sending warmed up gradually
  3. Bounces and complaints monitored
  4. Inactive contacts suppressed
Systems we integrate

Tools as proof, not the pitch

HubSpotActiveCampaignMailchimpKlaviyoGoogle Analytics 4SMS platforms

We recommend platforms only after discovery, and connect to what you already use wherever we can.

Everything this service covers
Marketing automationEmail marketing automationLead nurture & scoringReview & referral automationSMS campaignsMarketing reporting & attribution
Delivery

How we deliver it

Discovery, build, a measured trial where it suits, then we manage it or hand it over. See our process →

Example automation

One workflow, start to finish

An illustrative example. Yours is designed around your systems.

TriggerSomeone downloads your pricing guide
Automated step 1Contact created and tagged in your CRM
Automated step 2Guide emailed straight away
Automated step 3Three-email nurture over two weeks
Automated step 4Sales alerted when they revisit your pricing page
Human reviewA salesperson calls with the history in front of them
Security & human review

Designed secure

Every campaign is built for the Spam Act: consent is recorded, every message identifies your business and has a working unsubscribe, and new lists are reviewed before anything is sent.

FAQs

Common questions

Which marketing automation platform should we use?

Often the one you already have. HubSpot, ActiveCampaign and Mailchimp all work well; we recommend a change only when it clearly pays for itself.

Are you an email marketing automation agency too?

Yes. Email is where most marketing automation starts: welcome series, nurture, abandoned cart and re-engagement flows, set up for deliverability and the Spam Act.

Is marketing automation worth it for a small business?

Usually, if you get more leads than you can follow up personally. We start with one sequence, such as new-enquiry follow-up, and measure it before adding more.

Who looks after it once it's live?

Your choice. We can manage it for you, with monitoring, fixes and improvements, or hand it over to your team with documentation and training.

Related services
Accounting Automation→Accounts Payable→Websites & SEO→
Next step

Your systems, working as one.

Start with a free consultation. If there's a clear first workflow, we can prove it in 14 days.

Book a Free Consultation →Our Process